Work that made a difference
From early-stage health products to listed companies: the problem, what I did and what changed.
Finding what was stopping patients from engaging.
Patient research, behavioural data and usability testing revealed where users were dropping off — shaping a simpler sign-up journey and clearer product priorities for ongoing engagement.
Built and launched a new padel racket brand from scratch.
Took Polesdon from initial proposition through sourcing and launch, validating demand and a £200+ price point without existing brand equity.
Turned a $10k+ product into a self-serve digital experience.
Led the website transformation for a NASDAQ-listed expedition cruise company against an 18-month roadmap.
Helping a PE-backed business unlock £1.2m in annual saving.
Diagnosed where the time was being lost, identified the biggest constraints and turned the findings into a phased delivery plan and working prototype.
Built an in-house design practice and product operating model.
Set the direction and ways of working, then built the team and capability to run it.
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