I’ve worked across agencies, consultancies and in-house teams, helping businesses improve conversion, build better products and turn complex problems into things people actually want to use. That’s included everything from ecommerce to start-ups to large, complex organisations.
I’ve also built a physical product of my own. Most recently, I bootstrapped a padel racket business from scratch, taking an idea from proposition and product through to launch, paying customers and the UK market.
I’ve seen a lot. I’ve seen what great looks like. I’ve seen what gets in the way. I’ve seen teams overthink things, build the wrong things, move too slowly and mistake activity for progress. And I’ve learned a lot from making those mistakes myself.
I’m most excited working with founders and entrepreneurial teams. I like people with energy, ambition and a healthy disregard for how things are “normally” done.
I’ll work alongside you, not above you. I’ll get to know you, your team and your customers. I’ll challenge you when I think you’re heading in the wrong direction, and I’ll care about the outcome as much as you do.
