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Understand your customers, identify what’s holding growth back, and turn early traction into customers who stay.
Turn more prospects into users.
Clarify your product’s value, communicate why it matters to customers, and improve the journey from first interaction through onboarding.
Convert more trial users into retained paying subscribers.
Identify what’s preventing users from experiencing value, and improve the product experience to increase conversion and retention.
Understand what users need, where they struggle, and why they drop off.
Decide where to focus and what to build next.
Improve onboarding, engagement and retention through better product experiences.
Neil is simply brilliant — as capable of operating a company as he is a department.
Anant Sharma
CEO, Matter Of Form
Patient research, behavioural data and usability testing revealed where users were dropping off — shaping a simpler sign-up journey and clearer product priorities for ongoing engagement.
Took Polesdon from initial proposition through sourcing and launch, validating demand and a £200+ price point without existing brand equity.
Led the website transformation for a NASDAQ-listed expedition cruise company against an 18-month roadmap.
A senior product and design partner who works as part of your team.
I work alongside you to guide product direction: setting priorities, making the right calls to drive growth and leading the initiatives that matter most. You get senior product leadership and hands-on delivery without the cost or commitment of a full-time hire.
Best for: startups that want ongoing direction, delivery and momentum.
Solve a specific challenge or unlock a key growth opportunity.
From diagnosing why users drop off to sharpening your proposition or redesigning onboarding, each project is scoped around a clear outcome. You get evidence, prioritised problems, tested prototypes and specifications your team can build from.
Best for: teams that need senior expertise on a priority initiative, without ongoing support.
Senior product guidance, without day-to-day involvement.
Through regular sessions we review what the numbers are telling you, pressure-test your roadmap and make confident product decisions, keeping your team focused and moving in the right direction.
Best for: founders and teams with in-house capability who want senior oversight and a sounding board.
Not sure which fits? Start with a free, 60-minute Product Clarity Session. We’ll work through what you’re trying to achieve and where I’d focus.
Book a Product Clarity Session→ (opens in a new tab)
We brought Neil in on a fractional basis in 2026 to help us grow. We knew our proposition needed to change, but we weren’t sure what the answer was.
Through a series of well-structured workshops, Neil helped us develop a new value proposition and productise our service offering, including a new business development tool and a sharper GTM pitch. From there, he led the website redesign and helped shape the story we now use with confidence in front of target customers.
We’re now going to market with a story we actually believe in, and Neil built that with us.
Nick Cochrane Founder & MD, Zebra People
Highly proactive, a strong communicator and presenter, and a true team player. He has a natural talent for unpacking complex domains and making them accessible to stakeholders and product & tech colleagues alike. What I particularly admire about him, and what makes him a particular asset, is his drive: he is always seeking next steps, always pushing things forward, while never losing sight of the ‘why’.
Joss Wyatt Head of Product, BPP
In his role at FCA, he was as a trailblazer for embedding a digital product operating model and ways of working whilst building an in-house design practice.
Neil brings a real depth of leadership skills. This shines through in how he manages and motivates the people around him, and in his ability to set a strategic vision and align people towards its delivery.
He communicates with crisp clarity, insight and gravitas, whilst remaining personable and approachable for stakeholders and team members alike.
Brian McIntyre Head of Digital, FCA
Get an outside perspective on what’s happening, what matters most, and where I’d focus.